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Student feedback on courses comes after the course is complete and cannot be used to modify a course in real-time. The feedback obtained does not directly benefit the students providing the feedback. A qualitative research study was conducted to explore if the Critical Incident Questionnaire (CIQ) could be an effective formative evaluative tool to inform online course design and delivery in real-time. This study was conducted across six different fully online graduate-level courses, and the findings show that the CIQ can provide useful and actionable information for course instructors. Three findings emerged: the CIQ can inform course design, it prioritizes the student voice, and the findings reinforce the enduring factors that contribute to effective online course design and delivery.