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Parents have specific reasons for choosing the schools that they do for their children. Numerous attempts have been made to bring clarity to the matter, but the decision-making processes for school choice – especially as it pertains to faith-based schools – remain murky. I posit that the religious and cultural identity of a parent may have a significant relationship with the school they choose for their child. By quantifying the culture of a Protestant denomination in America through the cultural consensus model, I was able to operationalize that measure as a variable alongside others such as income, educational context and social network. The results indicate that there is a strong association between cultural consonance and choosing – or not choosing – a faith-based school.