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Relying on new archival research and document analysis, this paper seeks to reframe the "Golden Age" of US higher education as the product of a proactive policy agenda, rather than a reactive set of inevitabilities. Through the lens of federal policymaking between 1944 and 1965, the paper shows how human actors in positions of power portrayed higher education, and college-going in particular, as a solution to the sociodemographic and geopolitical crises at hand. These crises were real but college-going was not the foregone solution to the problems. Its path to solution status was due to rhetorical strategies and agenda-setting by partisans who wanted to see American higher education grow into an essential part of the nation’s public purposes.