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Black women student affairs practitioners, who work on predominantly white campuses, are seen as vital institutional leaders to help support historically marginalized students. Thus, practitioners can create strong influential bonds with marginalized students on campus - especially Black women collegians. So, how do these close student-practitioner relationships, according to Black women practitioners, curate and center notions of love within student affairs programming? To invoke consequential research, this ethnographic study used Black Feminist Thought and scholarship from bell hooks to explore how Black women practitioners, who lead a diversity program on campus, practice notions of care and center love as praxis within their relationships with Black women students and within their student affairs programming.