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Student retention is a major challenge at American universities with the average six-year graduation rate hovering around 59%. This paper takes a novel approach to the issue of identifying at-risk students by using “Did Not Register” (DNR) lists containing data on students yet to registered for the upcoming semester. Using three years (2019 – 2021) of data we demonstrate that standard machine learning models like XGBoost can achieve a high degree of accuracy (96%) in predicting students likely to be in the DNR list. Institutions can deploy these models as a data driven decision making tool to enrollment management, student advising, administration, and faculty to help in not only increasing retention rates, but also better planning and budgeting.