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This paper identifies a paradox in arts education policy whereby creativity is cast in oppositional ways. Creativity is an expansive concept in policy aspirations. However, it becomes a deployable tool for work-readiness and economic targets. To theorize this paradox and to argue for alternative framings of creative potential, the paper centers Giorgio Agamben's writings (1993, 1999) on (im)potentiality and actualization. I find that the concept of creative potential is limited or actualized in limited ways in policy outcomes around competitiveness and the diminution of craft. As a counterbalance, and to argue for alternative truths, I draw upon experiences of creatives in John-Steiner's (1997) Notebooks of the Mind. Here we glimpse an (im)potentiality, wherein immersion in craft and prolonged apprenticeships feature.