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This study aims to examine the impacts of GEAR UP (GU) program and services on rural students’ postsecondary enrollment (PSE). We retrieved data from our Cohort 1 subjects (N = 3,245). Among these students, we have two subgroups: (a) True GU Student - students who received services every year from the 2014-2015 academic year through their graduation in 2020 (n = 2,163); and (b) Non-True GU Student - students who joined the program during that period (n = 1,082). Our results showed that ‘True’ students had a higher PSE rate than ‘Non-True’ students. Our results also showed that both direct and virtual services had meaningful relationships with PSE. Generally, our GU program has a positive impact on rural students’ PSE.