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This paper explores the rapid growth of Black woman stereotypes and the implications these stereotypes pose for Black women in higher education. Images such as the mammy, welfare queens, jezebels have been defining images that have created the generalized ideology of Black womanhood. Since then, various platforms of social media have served as production sites of contemporary controlling images that have sparked viral conversations within the past year as the social world navigates a global pandemic. In this work we use Black feminist thought and Intersectionality, to explore the following questions: (1) What messages are these different social media platforms communicating about Black women, and (2) How can higher education scholars resist these kinds of messages in student-centered research?