Group Interaction Causes a Reversed Serial-Order Effect in Creative Process (Poster 21)

• In Event: AERA Poster Session Twelve
  In Poster Session: Research on Giftedness, Creativity, and Talent SIG Poster Session

Abstract

Based on the serial-order effect, researchers for decades have suggested that we endure through a lengthy group session and pay closer attention to later solutions. Using the ecologically more valid individual-then-interactive hybrid brainstorming paradigm, multilevel linear modeling, and a comprehensive set of performance metrics, we demonstrate a “reversed” serial-order effect. First, solution quality by both count and proportion during group interaction peaked early and quickly decayed. This reversed serial-order effect implies that meeting for a shorter time and looking into early solutions may lead to a better decision—if the group interaction came after individual solution generation.

Authors

• Paul Hangsan Ahn, Hope College
  Presenting Author

• Lyn M. Van Swol, University of Wisconsin - Madison
  Presenting Author

• Runzhi Lu, University of Wisconsin - Madison
  Presenting Author

• Sang Jung Kim, University of Wisconsin - Madison
  Presenting Author

• Hyelin Park, University of Wisconsin - Madison
  Presenting Author

• Robert G. Moulder, University of Colorado-Boulder
  Presenting Author