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Addictive social media use is a global concern. Relative to extant work on effects of addictive social media use on behavior and well-being, little research has examined the self-regulatory mechanisms that explain why some individuals are less likely than others to disengage from social media, even when they feel like doing so. This mixed methods study examines the self-regulatory challenges that youth experience when using social media from a metamotivational perspective. Additionally, because the nature of compulsive social media use may vary across cultures, this study examines these challenges from a cross-cultural perspective.