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Recent legislation has promoted the expansion of dual enrollment programs. However, few studies examine approaches used by school leaders to design and implement a dual enrollment model that ensures academic success for students historically underrepresented in college. This current case study employed explanatory mixed methods to examine how school leaders established and promoted dual enrollment in a neighborhood high school. Findings indicated that a variety of factors contributed to increased and diverse enrollment and more equitable practices, including visibly committed school leaders, co-locating a college satellite campus at the high school, free access to college courses, no academic-entrance criteria, dedicated program staff, an intentional course sequence, and anti-bias teacher training. Challenges included reduced collaborative decision-making, scheduling constraints, and student placement.