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Popularity Motivation: An Initial Investigation (Poster 13)

Sun, April 14, 3:05 to 4:35pm, Pennsylvania Convention Center, Floor: Level 200, Exhibit Hall A

Abstract

This study examined adolescents' motivational constructs related to gaining/changing popularity and likeability and other social status factors. Sampling 280 secondary students from a single urban school, it examined psychometric properties of four popularity motivation scales (self-efficacy/mindset for popularity/likability) and investigated the scales’ construct validity and relationship with adolescents’ social status goals and self-beliefs. Results confirmed four distinct motivational dimensions exist related to popularity that correspond with various social status goals and self-beliefs. This suggests adolescents’ motivations for changing popularity/likability align with other social status factors. It also found mindset for popularity/likability had limited associations with other social status self-beliefs, indicating belief in capacity to change popularity/likability may be less impactful than self-efficacy on overall social status perceptions.

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