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Academic procrastination is prevalent among students, exacerbated by media multitasking. This study examines the role of self-control and grit in media multitasking and academic procrastination, mediated by academic self-efficacy among 953 Chinese secondary students. Results indicate that 1) media multitasking is positively related to academic procrastination, while grit and academic self-efficacy are negatively related to academic procrastination; 2) both self-control and grit are negatively related to media multitasking; 3) the positive effects of both self-control and grit on academic procrastination could also work through increasing adolescents’ academic self-efficacy and reducing their media multitasking behaviors. Implications for mitigating academic procrastination in the media multitasking era are discussed.