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Poverty and financialization are threatening the sustainability of vulnerable populations, especially in developing countries. Drawing on sociocultural approaches we explored the everyday financial literacy understandings and practices of three Colombian rural communities. We collected data via surveys, workshops, and interviews from inhabitants in three rural areas. Findings suggest that participants’ knowledge and experiences of financial literacy are constrained by their socio-political history and context, and deeply intertwined with their livelihoods. We suggest that designers and researchers focus on equity-oriented approaches to empower these rural inhabitants to challenge and adapt to their financial and economic needs.