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This study explored how perceptions of students and teaching motivation were influenced by school location. Using an experimental design, undergraduate students enrolled in an educational psychology course (N = 443) were randomly assigned to one of three conditions: stated rural, stated suburban, or implied rural. School location was found to significantly influence participant’s beliefs regarding student ethnicity, socioeconomic status, future academic success, and academic motivations. Teaching self-efficacy and job selection were significantly lower for the stated rural condition. The strength of the relationship between stated location and self-efficacy was moderated by participant mindset but not number of years’ experience in a rural setting. These findings reveal stereotypes about students from rural areas that remain a barrier to supporting rural education.