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The concepts of safety and data vary over time, respond to individuals’ experiences, and are deeply culturally informed. This semiotic analysis explores what school stakeholders conceive of as school safety data. In semi-structured interviews including use of a stimulus text, participants discussed safety, data, and safety data. A series of Greimassian squares were composed to explore the undergirding structures of the concepts: safety, data, and safety data. In addition to describing the range and complexity of stakeholders’ conceptions, we describe how stakeholders make sense of new and outside influences on those conceptions. We also investigate how stakeholders wrestle with tensions among different data stories, data skepticism, and an implicit trust in the objectivity of numerical data.