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“You Will Screw It Up Sometimes”: Using Motivation Theories to Analyze Discourse From Commencement Speeches (Poster 16)

Thu, April 11, 9:00 to 10:30am, Pennsylvania Convention Center, Floor: Level 200, Exhibit Hall A

Abstract

We analyzed popular commencement speeches at U.S. colleges over the last two decades to identify the motivational messages that both students might receive as they graduate. Using content and discourse analysis methods, we integrated across multiple motivational theories to explore the most salient themes contained in these well-known orations, shedding light on how motivational principles are understood and expressed to graduating students and reflected in society’s lay understanding of motivation. We found that speeches highlighted the importance of 1) Responding to Failure; 2) Narrative of Situational Interest; 3) Prioritizing Prosocial Goals; 4) Emphasizing Mastery Goals and Intrinsic; 5) Choosing Your Path (Autonomy); 6) Building Self-Efficacy. Implications for both scholarly and lay understandings of motivation are discussed.

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