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Based on survey data of doctoral students in humanities and social sciences, using structural equation modeling, Shapley value decomposition, and quantile regression, this study explores the impact and mechanism of perceived academic atmosphere on the research creativity of doctoral students. The results showed that collaborative and competitive academic atmosphere did not directly affect research creativity, but had a significant positive impact through the independent mediating effect of achievement motivation, academic engagement, or their chain mediating effect. Both types of perceived academic atmosphere have a marginal diminishing effect on the research creativity of doctoral students. From the perspective of explanatory contribution, achievement motivation has the highest contribution rate in influencing research creativity.