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This qualitative study examines the role of academic support service professionals in promoting the academic success of collegiate athletes of color. Using Harper’s Anti-Deficit Achievement Framework to challenge deficit-oriented perspectives, the research highlights how these professionals foster an equitable environment for athletes to excel academically. Through interpretative phenomenological analysis (IPA), the study explores the lived experiences of these professionals, aiming to reveal how they define academic success for athletes and the strategies they use to support their academic development, moving beyond outdated stereotypes. Preliminary finding revealed three overarching themes :(1) relationship building, (2) individualized support, and (3) recognition of strengths as collegiate athletes.