Cross-Cultural Measurement Invariance of SMUP Across North America and Asia (Poster 49)

• In Event: AERA Poster Session Friday 9:50 a.m.
  In Poster Session: Students Learning and Navigating Through New Media Landscapes

Abstract

The study aimed to examine cross-cultural measurement invariance (MI) of Social Media User Perception Scale (SMUP), which measures users’ varying perspectives of SM platforms including constraints, social exploration, and social connection. Sample consisted of 547 university students and professionals recruited through convenience sampling from the continents of North America and Asia. Cross-cultural MI was tested using multigroup confirmatory factor analysis (MGCFA) via Mplus. Latent mean scores were then compared between cultural groups. Results showed that the 3-factor structure was confirmed. Scalar invariance across culture was supported, and compared to North American sample, Asian sampled scored significantly lower in Constraints. The SMUP holds promise to facilitate cross-cultural comparison research.

Authors

• Menglin Xu, Boston Medical Center

• Shantanu Tilak, The Ohio State University

• Michael Glassman, The Ohio State University

• Irina Kuznetcova, Akita International University

• Marvin Evans, Coastal Carolina University