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The ABAB design can be represented in a statistical model in various ways, and each can answer interesting questions about individual behavior. I will begin by discussing the two usual ways of coding the design as a 2 x 2 design: effects coding and dummy coding. I will introduce a different way of coding that adds to the interpretability of the results. This coding scheme is similar to one way of coding repeated measures. The parameters represent the initial (A1: baseline, phase 1) status, and then the subsequent changes at each change of treatment conditions (that is, from A1 to B1, B1 to A2, and A2 to B2).