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National media outlets have highlighted major education controversies, particularly related to the teaching of race and gender/sexuality in K-12 schools. School choice advocates have argued that parents should flee public schools that are overreaching in their teaching of these controversial issues. In this study, we recognize parents of K-12 children in school choice contexts as policy actors who must respond to new policies and information as they determine where to enroll their children in school. Through a longitudinal, multisite interview study with 35 parents, we apply sensemaking theory to explain how the political discourse and events in K-12 education were understood by parents and informed their identities and actions in relation to their children’s schools in particular sociocultural contexts.