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This paper critically examines Title IX and the expansion of intercollegiate women’s sports programs through the lens of institutional theory, positing that Title IX functions as an ‘institutional myth’ that falls short of achieving its aims of access and equity. Using panel data from 2003 to 2023, this paper employs a fixed-effect model to analyze the impact of newly introduced women’s sports at NCAA institutions on Title IX compliance. Additionally, it offers a descriptive analysis of demographic data of coaches and players in these sports to evaluate whether these additions expanded playing and coaching opportunities for women, with a particular focus on women of color. The findings indicate that these new sports reproduce existing gender and racial disparities.