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In thinking about advancement in higher education, one can often point to the strengths of advancement organizations: advancement practitioners excel at creating and sustaining relationships with alumni and donors. Alumni and donors are partners and give back in ways that are meaningful for them. However, through the following conceptual paper, we present a new organizational change model, the ABCS model, that utilizes change management theory and research and the tenets of diversity, equity, inclusion, and belonging (DEIB) scholarship and practice to push the field and organizations from a space of ‘checking the DEIB box’ to a sincere and intentional commitment to listening, co-creating, action, and assessment.