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Revisiting the Link Between Multicultural Experiences and Creativity for Digital Creative Behaviors Across Five Countries

Sat, April 26, 3:20 to 4:50pm MDT (3:20 to 4:50pm MDT), The Colorado Convention Center, Floor: Ballroom Level, Four Seasons Ballroom 1

Abstract

This study examines how multicultural experiences (MCEs) influence digital creative behaviors among university students in Germany, Taiwan, The Philippines, Vietnam, and Indonesia. Using the Digital Creative Behavior Inventory (DCBI) and the Multicultural Experience Assessment Scale (MExA), it distinguishes between online and offline multicultural exposures and interactions. Confirmatory Factor Analysis (CFA) and multigroup analysis reveal significant variations: in Germany, all MCEs predict digital creative behavior; in Taiwan, only multicultural interactions matter; and in Indonesia, Vietnam, and The Philippines, no significant relationships were found. These findings highlight the cultural contexts and societal norms shaping digital creative behaviors, emphasizing the need for culturally sensitive studies on multicultural influences and creativity.

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