Uncovering Ideological Discursive Formations: A Critical Discourse Analysis of Dual Language Immersion Program Digital Marketing Artifacts in New York City

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Abstract

This study employs Critical Discourse Analysis (Fairclough, 2013) to examine the digital marketing materials of three Dual Language Immersion (DLI) programs in New York City, uncovering the Ideological Discursive Formations (IDFs) embedded within these materials. The findings reveal that dominant language ideologies privilege English language acquisition, reinforcing power differentials between English and other languages and marginalizing non-English-speaking communities. This study highlights the need for a critical and dynamic view of language learning in DLI programs to ensure equitable representation and empowerment of linguistically minoritized students. The analysis calls for an inclusive approach that values diverse linguistic identities and promotes social justice within bilingual education.

Author

• Kevin Perez, New York University