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From Tweets to the Streets: Information Sources’ Role in Sparking Climate Activism in America

Fri, April 25, 9:50 to 11:20am MDT (9:50 to 11:20am MDT), The Colorado Convention Center, Floor: Ballroom Level, Four Seasons Ballroom 1

Abstract

This study explores the relationship between sources of climate information and Americans' engagement in climate activism. Drawing from world society theory and the bee swarm model, it examines how different media channels—social media, news outlets, books, and interpersonal networks—shape individuals' involvement in climate-related actions. Using survey data from a nationally representative sample of 1,998 U.S. adults, the study finds significant associations between information sources and climate activism, with younger individuals and those sourcing information from social media being more likely to participate. The findings contribute to understanding how media and other information sources influence public climate action and suggest implications for enhancing climate communication strategies to foster broader and more effective activism.

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