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Scholars have long discussed the rapid growth of American school attendance around the turn of the 20th century, but this literature remains fragmented. This study offers a comprehensive, quantitative framework based on census data to investigate the relative effects, shifts, and relationships of several factors on school attendance from 1870 to 1920. A fixed effects multivariate regression on county-level attendance rates shows institutional forces, rather than occupational shifts and population growth, drive increases in school attendance: changing ideas about children and education was more important than changing laws, economy, or population dynamics. This suggests that contemporary institutional change – towards justice, remedy, and repair – may require we first change our conception of what education is and what it is for.