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Despite diverging education policy and approaches to education export, Finland and Sweden have actively exported education to diverse countries (Rönnberg & Candido, 2023). In this paper, we aim to critically discuss motivations and interests for exporting education from Finland and Sweden to the world, as well as the interplay of stakeholders engaged in those processes, to identify the emerging governance patterns domestically, in the Nordic space, and globally. We employ comparative lenses to enhance knowledge about the developments in commercialization of education in the two countries, how “Nordic” as a social-political construction is utilized in both cases, and in the wide global education industry (GEI).