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Policymakers invoke school racial climate concerns to anchor advocacy and dissent for equity educational policies (i.e.changing school names from racial figures, ethnic studies curricula, recruiting Black and Latine principals); yet, we have little causal evidence on what these features signal to families. To examine whether school racialized cues and racial composition influence parents’ school climate perceptions and school preferences, I conduct survey experiments with parents. Respondents evaluate school profiles with randomly varied quality ratings, socioeconomic and racial compositions, and one racialized cue (school names, ethnic studies requirements, principals race/ethnicity). By using an experimental design, this study isolates the role of racial composition and other racialized cues in shaping families’ anticipated ‘fit’ and racial marginalization and their willingness to attend schools.