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This longitudinal study examines the impact of unplugged computational thinking (CT) activities on primary students' academic self-concept and cognitive abilities. Utilizing the Logobox program, consisting of twenty tangible, game-based tasks designed toteach fundamental computer science concepts without digital devices, the research involved 399 third-grade pupils from 19 Austrian primary schools (295 intervention, 104 control). The quasi-experimental clustered design included repeated assessments across one academic year, incorporating periods of COVID-19 induced remote learning. Findings reveal statistically significant and educationally meaningful improvements in both academic self-concept and core cognitive skills within the intervention group. These results underscore the potential of unplugged CT activities as effective, inclusive, and cost-efficient approaches to computational literacy education, particularly valuable under conditions of digital inequity and instructional disruption.