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Generative artificial intelligence (GenAI) agents emerge as new programming learning tools, enhancing learning experiences and motivation. Our study designed and developed a Programming AI Agent with anthropomorphic characteristics and knowledge base support. We used a “situational experience & user feedback” approach and drew on 463 responses in structural equation modeling. We found: (1) Personal privacy risk negatively affected human-computer trust. (2) Anthropomorphism and system quality positively impacted perceived value. (3) Human-computer trust and perceived value positively predicted learning motivation and self-concept. (4) GenAI literacy predicted learning motivation and self-concept and significantly moderated the effects of human-computer trust and perceived value. The results theoretically inspire deploying AI agent-assisted programming education and practically offer insights for intelligent learning system optimization.