Search
On-Site Program Calendar
Browse By Day
Browse By Time
Browse By Person
Browse By Room
Browse By Unit
Browse By Session Type
Search Tips
Change Preferences / Time Zone
Sign In
Bluesky
Threads
X (Twitter)
YouTube
This mixed-methods study investigated the factors influencing college students’ intentions to use AI for academic tasks. 112 students majoring in strategic communication from a Midwestern U.S. university participated in the research. The findings showed that the more students believed AI integration could enhance their learning and viewed AI as a crucial part of their future career, the more likely they were to use AI tools for academic purposes. Conversely, the higher their ethical concerns about AI, the less likely they were to use AI tools for academic tasks. Additionally, interviews with ten students revealed their perspectives on using AI tools, including emerging and diminishing professional traits, as well as positive impacts and concerns in the field of strategic communication.