Exploring the effects of adaptive gamification on learning motivation

• In Event: AERA Poster Session Sunday 11:45 am
  In Poster Session: Technology, Instruction, Cognition, and Learning SIG Poster Session

Abstract

Gamification uses elements like points, badges, and leaderboards to boost motivation. While one-size-fits-all gamification (OG) applies uniform elements, adaptive gamification (AG) customizes them to individual motivations. This study compares AG (n = 36) and OG (n = 37) using a quasi-experimental design focused on learning motivation. Guided by Bartle’s taxonomy, Achievers and Explorers engaged with tailored game elements and challenges. AG fostered deeper learning connections, such as between “pre-task reading” and “post-task review,” enhancing engagement and motivation. OG primarily showed links between “post-task review” and “pre-task reading.” Results demonstrate AG’s ability to promote cohesive and integrated learning experiences, highlighting its advantages over OG in educational settings.

Authors

• Shurui Bai, The Education University of Hong Kong

• Timothy Khe Foon Hew, University of Hong Kong

• Michael Sailer, Learning Analytics and Educational Data Mining

• Tyrone Tai On Kwok, Hong Kong Metropolitan University

• Zhihao Cui, The Education University of Hong Kong