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This qualitative case study examines user experiences of a multidisciplinary team during a virtual
production process in a virtual production studio (see Picture 1). The theoretical framework
integrates a socioconstructivist view of learning with extended reality, virtual production, user
experience, and shared expertise. Data consists of a group-based thematic interview with six
participants, analyzed using theory-driven content analysis based on the UXIVE model (Tcha-
Tokey et al., 2018), which includes ten components: presence, engagement, immersion, flow,
usability, skill, emotion, experience consequence, technology adoption, and evaluation.
This study provides new empirical insight into the use of virtual production studios within media
production workflows from a user experience perspective. It examines the production team’s user
experiences during the virtual production process.