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Characterizing Digging Deeper in Online Information Behavior

Wed, April 8, 7:45am to Sun, April 12, 3:00pm PDT (Wed, April 8, 7:45am to Sun, April 12, 3:00pm PDT), Virtual Posters Exhibit Hall, Virtual Poster Hall

Abstract

This mixed-methods study examined when and how adults engage in deep online information behavior for personal purposes. We surveyed 201 adults using the Online Information Searching Strategy Inventory (OISSI) and conducted semi-structured interviews with 13 participants who reported recent extended investigations. Binary logistic regression revealed that metacognitive regulation skills and specific source evaluation criteria—including cross-referencing sources, seeking multiple dispassionate opinions, and considering source popularity—significantly predicted deep inquiry, independent of demographics. Qualitative analysis identified four patterns combining inquiry drivers (ongoing versus spontaneous interest) with investigation trajectories (deep versus surface). The same individuals exhibited both deep and surface behaviors depending on contextual factors such as time constraints and perceived stakes, highlighting the situational nature of information behavior strategies.

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