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Public education’s perceived failure to prepare students has sparked national debates about alternatives like privatization. In Georgia, Senate Bill 233 creates a $6,500 voucher for private school tuition and other private educational expenses. State politicians frame this bill as promoting school choice, empowerment, and improvement. This empirical study asked: How does the discourse of choice, parental freedom, and investment around this bill reinforce aspects of neoliberalism? Using a framework of relationalities, discourse, and neoliberalism, we conducted micro- and macro-level analyses. We found that the political discourse constructs binaries between public failure and private freedom, commodifying education as a market good. While this implies agency for students and families, it ultimately sustains social inequalities under the guise of choice.