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Using the data from Chinese College Graduates Employment Survey (CCGES) 2023, this study focuses on the employment gaps between urban and rural college graduates, and explains the gaps through human capital, social capital, and family location capital theory, with the aim of helping rural graduates improve their disadvantaged position during higher education. Rural graduates have less comprehensive and high-quality employment opportunities, which is consistent with less human capital, social capital, and family location capital they have. The employment disadvantages of rural graduates are mainly reflected in lower rates of further education, lower salary and employment satisfaction, lower probability of working in developed regions and primary labor markets, as well as lower ratio of major, education, and ability-job match.