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We investigated how multidirectional academic social comparisons predict adolescent students’ academic motivation and achievement, and. We also explored the potential moderator role of competitiveness in these relationships. Results based on a group of 1,574 middle school students revealed that different directions of academic social comparison demonstrated distinct predictive patterns. Specifically, upward comparison positively predicted achievement, both directly and indirectly through enhanced self-efficacy. In contrast, downward comparison negatively predicted achievement via self-efficacy or effort cost depending on students’ level of competitiveness. These findings underscore the nuanced role of competitiveness in the social comparison process and highlight the importance of motivational beliefs, particularly self-efficacy and effort cost, as mechanisms linking social comparison to academic achievement.