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The Right Messages from the Right Messengers: Increasing Girls’ Interest in Coding with Peer Videos

Wed, April 8, 9:45 to 11:15am PDT (9:45 to 11:15am PDT), Westin Bonaventure, Floor: Level 2, Mt. Washington

Abstract

Women are consistently underrepresented in computer science fields. Girls and young women may benefit from the message that computer science is an interesting field in which they can succeed. A preregistered experimental study (N = 263) explored the influence of peer role models on middle school students' computer science/coding (CS) motivation and course enrollment. Participants were randomly assigned to one of three conditions: no video, a video highlighting girls’ interest in CS, or a video highlighting girls’ success in CS. Girls who watched peer role model videos had higher CS motivation and were more likely to enroll in a CS elective. This study provides causal evidence that peer role models in CS can help remove barriers for girls.

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