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Big data and data science have arrived. This quasi-experimental study investigated the extent to which culturally relevant materials in DSA enhanced motivation and learning for HBCU undergraduates. Culturally responsive problem-based learning (CRPBL) and social learning theory informed the study. Results revealed significant increases in student motivation and learning linked to modules on introductory DSA topics. Gains in machine learning were significant, but DSA motivational shifts in machine learning were not. Cognitive dissonance and unevenness in CRPBL content coverage may have mitigated student motivation in machine learning. Culturally relevant DSA curriculum modules have real potential for fostering greater motivation and learning for HBCU students. Future research is needed to examine CRPBL content that supports student motivation in advanced DSA topics.