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This study examines the effect of a social and digitally connected teacher professional development program grounded in School-University Partnership, and based on the PROS model (Professional Development Talks, Reflection, Workshop, Observing & Coaching, and Sharing the Practice) with 55 in-service Chinese language teachers in Hong Kong as participants. Using a quasi-experimental quantitative design, the study investigates changes across three dimensions: teachers' perceptions of culture-teaching, culture-teaching practices, and culture-teaching self-efficacy. Paired-sample t-tests revealed significant improvements in teachers’ culture-teaching practices and self-efficacy, while changes in perceptions were not statistically significant. The finding highlights that the PROS model offers a structured framework for culturally responsive professional development, contributing to culturally inclusive Chinese language education in multicultural contexts.