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Existing quantitative measures of cost in situated expectancy-value theory may not capture context-specific issues. This study examined the nuances of cost and whether they fit an ordinal scale, using abductive thematic analysis and correlation patterns with other variables. 193 students (grades 8-9) completed an online AI curriculum and responded to a feedback question, which revealed emotional costs, task effort costs, and other context-specific learning barriers. Thirty-one codes ranked into five ordinal themes: no cost (0), underwhelmed (1), learning/engagement compromised (2), overwhelmed (3), and horrible (4), supported modest convergent validity through significant correlations with learning experience and recommendation. Results demonstrate situated costs and a method for converting qualitative cost data into ordinal measures.