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This study used hierarchical regression analysis to identify malleable factors that predict parents’ intentions to engage in formal and informal home math activities (HME). For formal HME, perceived behavioral control was a significant positive predictor, while injunctive norms and certain role perceptions were negatively associated with intention, suggesting a need to reduce external pressure and reframe parental roles. For informal HME, stronger behavioral beliefs, experiential attitudes, and perceived power were linked to higher intention. Engagement with math books predicted greater intention, while seeing one's role as simply providing resources was associated with lower intention. Findings highlight key intervention points to foster meaningful and sustained parental involvement in early math learning.