The Impact of Emotional and Achromatic Visual Design on Cognitive Load and Learning Outcome in Multimedia Learning

• In Event: Immersive Learning Environments

Abstract

This study investigated the impact of emotional versus achromatic visual design on cognitive
load and retention in multimedia learning. Using an experimental design, undergraduates (N =
147) were randomly assigned to receive instruction in either emotional or achromatic formats.
Independent samples t-tests revealed that learners in the emotional design condition reported
significantly higher task difficulty but no difference in mental effort compared to those in the
achromatic group. Retention scores did not differ significantly between groups. Although
emotional design influenced learners’ perceived difficulty, it did not enhance learning outcomes.
These findings suggest that emotional aesthetics may alter learners’ cognitive experience without
necessarily improving retention. Future research should explore conditions under which
emotional design supports deep learning.

Authors

• Joshua Oghenefoego Okor, Washington State University

• Oluwafemi J. Sunday, Washington State University

• Chloe G. Dydasco, Washington State University

• Olusola Olalekan Adesope, Washington State University