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Master's students are a large, yet understudied, population in higher education. Facing unique challenges like shorter program durations and greater financial burdens than those completing a PhD who are generally the population of research study, master’s students’ motivations for enrollment and persistence warrant specific investigation. My dissertation addresses this gap by using Identity-Based Motivation (IBM) theory to explore how direct-pathway engineering master's students (students who have less than 5 years of gap between undergraduate and graduate schools) perceive their identities in relation to their academic journeys. Employing Q methodology, this research aims to identify distinct identity profiles based on both quantitative and qualitative data, ultimately informing targeted strategies to better support this critical student demographic.