Diffusing Mathematics Practitioner Articles via Social Media and Translational Visual Abstracts: A Randomized Controlled Trial (Stage 1, 8:08 AM)

• In Event: e-Lightning Ed-Talk Session 6 - Stage 1

Abstract

A 16-week experiment was conducted to explore the effectiveness of social media for sharing research-backed practitioner journal articles focused on supporting students with disabilities in mathematics to a K-12 practitioner audience. A total of 47 practitioner articles were assigned to one of three conditions: (a) no social media promotion, (b) text-based social media promotion, and (c) innovative social media promotion using a translational visual abstract (TVA). The TVA is a concise, infographic-like summary of a practitioner journal article, with visuals, minimal text, and availability of alternative text for accessibility. Findings suggest that TVA posts outperformed text-only posts and highlight the potential for social media as an avenue for mobilizing knowledge to a K-12 practitioner audience.

Authors

• Jessica Rodrigues, University of North Carolina - Chapel Hill

• Joel R. Malin, Miami University (OH)

• Elizabeth N. Farley-Ripple, University of Delaware

• Joshua Rosenberg, University of Tennessee

• Bret Staudt Willet, Florida State University

• Emily Singell, University of Missouri