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This study examined the role of college outreach professionals in college deserts in promoting college opportunities for first-generation college-going and racial/ethnic minoritized students in Nevada. Much of the literature on college deserts has focused on examining the structural geographical inequities in college access and choice using spatial and/or quantitative methods. This study extends this work by qualitatively examining the role of educators in college deserts in promoting college opportunities for first-generation college-going and racial/ethnic minoritized students. Through interviews with college outreach professionals working in college deserts, we present two of the key themes: perceptions & realities, and strategies to support students.