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Critical and performance studies theorists argue that the performing arts are particularly fruitful sites for interrogating racialized and neoliberal discourses that persist within higher education and broader society. Grounded in a two-year developmental evaluation project, this study explores whether and how discourses of neoliberal market-orientation and racial disposability are supported and/or challenged within the context of a performing arts initiative designed to promote ‘diversity and inclusion’ at a large public, historically and predominantly white institution. Findings suggest that events demonstrate the following violent and exclusionary discourses: a primary goal of exposure to difference for dominant-culture community members, a marketplace orientation that commodifies minoritized bodies, and an approach to avoiding conflict that maintains the status-quo and limits opportunities for critical discussion.