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This report provides a use case of digital ethnography conducted with Google Street View data to study the evolution of the built environment in newly incorporated cities in the Atlanta metropolitan area. By collecting images of the physical features of newly incorporated cities at different points in time, we explain and contextualize a set of accompanying regression findings that show municipal incorporations in metro Atlanta between 2000 and 2020 increased home prices in newly incorporated majority-white cities and did not increase home prices in newly incorporated majority-Black cities. We seek to spotlight how spatial inequity perpetuates economic and racial disparities by studying the way that a society organizes and develops its residential, commercial, industrial, and public spaces.